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Digital Media Specialist (Contract) : Oakland Frontline Healer (non-profit) / #UnitedInHealth COVID-19 Testing Events
2020-Present
Oakland Frontline Healers, is a collaborative of credible messengers, non-profits, grassroots volunteer organizations, churches, and community doctors, dedicated to providing support and resources for the African American community in response to the COVID-19 Pandemic. With 20+ organizations in our alliance and 150+ volunteers and staff in the field, we provide a holistic suite of services designed to protect and support our community. I joined the collective in July 2020 and produced multiple videos & animations to promote their testing events, designed their website and social media platforms, and set up targeted ads for community projects.
- Design website (on wix) to increase productivity, user design, and workflow making it easier for staff to consistently update & share information
- Set up & design unified messaging through all social media platforms and create easy workflow through Hootsuite and Wix to share information and content on a consistent basis within the organizational structure
- Organize & develop salesforce platform by removing erroneous contacts and updating information on new and pre-existing database
- Create & develop basic content (photos, videos, text, graphics, etc.) for communicating the organization's story, programs, and connection to the community
DIGITAL MEDIA SERVICES:
- Website management: periodic updates and release of content
- Blog support: assistance writing and updating blog post
- Email marketing : monthly newsletter to community
- Social Media advertising: FB & IG ads management
- Social Media support + development: promo/stories + engagement
- Community engagement: events, podcast, workshops, & interviews
- Press management: advancing media relationships & blog outreach
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